Special online sales promotion for London of the Future book

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In honour of Indy Johar giving the Banister Fletcher lecture at RIBA, we’re offering this special promotion for online sales of London of Future. Please follow this link 

The second incarnation of London of the Future sets out how our city could and should improve over the next century. 2023’s London of the Future will offer dynamic 100-year thinking about how our city provides for all of its occupants and its role on a larger global stage. Each contribution highlights a key concern for London and ways in which it can be tackled.

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The book, published by Merrell, follows in the footsteps of the original prophetic tome from 1921. During the event we took the time to reflect on the importance of the first book, which accurately predicted great advances for the capital, including a green belt around London, trains that would directly connect us to France and an increased reliance on car and planes. The Society’s founder and original book editor, Aston Webb, called for a cleaner London and hoped for more powers for local government.

Not all of their hopes and dreams came to pass (including an interconnected post office that delivered parcels via pneumatic tubes) and it’s also important to note that many of the challenges faced by Londoners ‚ poor housing, pollution and overall social inequality ‚ have yet to be successfully dealt with. This meant that the twentieth and twenty first century books are united by similar goals. This time, however, the authors were less interested in large capital projects as the solution to all ills. Instead, they are almost completely united by the idea that we must make significant.

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It was also gratifying to see that this sentiment was shared by Deyan Sudjic, former director of the Design Museum, who wrote about the book just a few days later in the Financial Times. He called for a London where creativity is not frozen out by affluence, and piecemeal pragmatism can achieve impressive results. Its future vitality is more likely based on the latter than the former. But it is its mysterious ability to be both at the same time that makes it a unique city.‚

Make sure you get the most important book on London to be published this year!

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