Talk About London | V&A, Olympic Park and the importance of Culture

Share this episode
Dave Hill from and Leanne Tritton,  talk to Tim Reeve, COO of the , about how culture can shape the future of London—and why it matters for the city’s next generation of places.

Drawing on the V&A’s work at East Bank in the Olympic Park, Tim shares how projects like the V&A East Museum and Storehouse are rethinking what a museum can be: open, accessible and embedded in the life of local communities. From behind-the-scenes access to working collections to bold public art, these initiatives are designed to engage new audiences and make culture feel relevant.

We explore how this approach is attracting a younger, more diverse audience, helping to rebuild trust in national institutions and demonstrating the role culture can play in social change. The conversation also looks ahead, asking whatLondon’s New Towns Enfield and Thamesmead can learn as they develop their own identities.

More broadly, Tim reflects on London’s evolving cultural landscape, where activity is no longer concentrated in the centre but spread across the city—creating a more inclusive and dynamic model for the future.

If you’re interested in how culture can help shape better places, this episode offers a compelling and practical perspective.

More episodes

Talk About London | Inside the plans to transform Oxford Street
14 Jul 2026
London Explained | Making More Of The Thames
10 Jul 2026
Talk About London | The Role of Civic Societies in London’s Planning and Development
30 Jun 2026
Talk About London | After the Elections – How London Gets Back to Business
13 Jun 2026

Join the London Society

Join today and get priority booking and discounted rates for our walks, talks, tours, debates and social events.

Stay in the loop

Get updates and stay connected - subscribe to our newsletter